Fizzy is a beverage company specializing in probiotic soda. It was established on January 1st, 2022, at the same time as three other companies in the same field. At the end of the first year of competition, the market shares of the 4 companies in the sector end up being similar.

You have been hired as the new Chief Strategy Officer at the beginning of 2023. You have specific goals to achieve by the end of 2025 with regard to profit, revenue, and investment. You are also expected to beat your competitors in sales, equity, and the stock price at the end of every year.

You are expected to make 8 strategic decisions every 3 months in order to achieve your goals. These are wholesale price, production size, plant investment, new loans, R&D budget, marketing budget, maximum sales term, and discount rate.

In the admin panel you will be given tables and graphs about the status of the company and comparisons with the competitors. You will also be given information in the header and on the corners of the windows. You can see the comments of your co-workers on the bottom-left of each window.

Fizzy is a dynamic management simulation designed to use and develop strategic thinking, improving proactive approach and effective decision-making skills. It is developed by Smart Models for graduate courses and corporate training. For further information contact info@smartmodels.net.

Good luck!